SEMIOTICS! STUCTURALISM! SAUSSURE!

[image: Joseph Kosuth, One and Three Chairs]

Definitions of Semiotic Terms

www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html

Signifier: any material thing that signifies, e.g., words on a page, a facial expression, an image.

Signified: the concept that a signifier refers to.

Together, the signifier and signified make up the:

Sign: the smallest unit of meaning. Anything that can be used to communicate.

Symbolic (arbitrary) signs: signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.

 

 

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