Binny Debbie aka Scariest Bug Ever on Instagram is a 25 year old American artist living in California. Her Instagram account is centred around memes she produces reflecting her every day life.

What is a meme?

A meme is an element of culture or system of behaviour that is passed from one individual to another by non-genetic means, especially imitation (for example, a humorous image, video, piece of text that is often copied with slight variations and spread rapidly by internet users)

The meme has always been a prevalent subculture, but it seems like 2016 was the year that memes hit the mainstream, spreading across social media platforms such as Facebook, Twitter, and Instagram.

Binny says that the process of making memes is often more cathartic than posting them. In her series of ex boyfriend memes, she used incredibly specific moments and noticed thousands of people commenting that they could relate.

In an interview with Vice, Binny said that memes were her form of diary and they’re a very honest way of sharing information. Something that she says she wouldn’t have been able to achieve with her visual art. She considers humour her healthiest coping mechanism, and memes are the perfect happy medium of humour and real (often heavy) issues.

In the interview, Binny says “I got punched in the face by a dang stranger. I had never been physically assaulted before. I ended up staying inside on my phone a lot and it changed the way I spent time with myself. It gave me some weird PTSD that I’ve been working through and memes have helped a lot in terms of just externalizing my fears, even though they seem idiotic. People relating to certain elements of helplessness/anxiety has been, in a way, empowering”

An example of a meme I made (although it’s nowhere near as good as Binny’s)